Digital transformation is more than a business trend. It is the concept of holistically stepping back
and looking at one’s business to see if it’s keeping pace with the needs of today’s customers. Its goal is
to transform your business in such a way that it will best take advantage of the myriad of digital tools available
so that customers are able to interact with your brand effectively, easily and happily. There are a wide variety
of factors that contribute to successful implementation of digital transformation initiatives.
At OTRS, we are fortunate to have a digital transformation expert as part of our leadership team.
Sabine Riedel, along with the rest of the company and managing board, is actively striving to implement
the concepts of digital transformation within OTRS. Along the journey, she and other guest bloggers share their
digital transformation thoughts with today’s business leaders: in this section, enjoy a variety of digital transformation
best practices, related theories, and how-tos that you can consider as you look at ways to transform
the customer experience in your organization.